The Bharat
Commerce Platform
Digitally Enabling the Next 500 Million Customers in Rural Bharat
Pragati Store - A Revolutionary Assisted Ecommerce Platform
With a planned rollout of more than 3,00,000 kirana stores across the country, Pragati Store aims to provide a plug and play model of OEMs and financial service providers to offer their products and services to the rural market. This enables rural customers to access reliable, quality products as well as easy finance and credit facilities within walking distance from their homes.
Can you IGNORE the Rural Potential?
71%
Rural Literacy Rate
Rural Literacy Rate
0
Villages
50%
GDP Contribution
GDP Contribution
~65%
Population
Population
INR 8060
Avg. Monthly Household Income
Avg. Monthly Household Income
- For the period between July 2020 to March 2021, the rural market expanded at a rate 2x that of urban.
- Rural FMCG sales grew at 3x compared to the rest of India's growth for period ending Q2 2020.
- Improving rural demand patterns owing to excellent monsoon season in FY21, as well as higher income levels owing to increasing levels of Minimum Support Price (MSP) and higher levels of MGNREGS allocations by Govt of India for FY 20-21.
- Increasing number of first time e-commerce shoppers in rural markets.
96%
Electricity for domestic use
Electricity for domestic use
87%
Telephone users
Telephone users
45%
Total active Internet users
Total active Internet users
73% Connected to all-weather roads
75% Internal pucca/brick roads
75% Internal pucca/brick roads
52%
Households own a television
Households own a television
The Gaps in Rural India
Ecommerce
Online shopping - only 5% customers reported access.
Government Services
51% visit Muncipality Office for water bill payment; travel 1-5 km, spending upto 30 minutes.
Consumer Goods
99% rural citizens visit electronic store to buy a mobile phone or other consumer goods; travel upto 20 km, spending upto 2 hours.
Financial Transactions
Bank/ATM visit for cash deposit and withdrawal; travel 5-8 km, spending upto 2 hours.
Utiity Payments
80% of rural citizens travel for electricity bill payment; upto 2-5 km, spending upto 1 hour.
Kirana Stores
88% rural citizens visit kirana store for ration items; travel less than 0.5 km, spending around only 5 mins.
The Main Bharat Commerce Challenges
Rural india has three main challenges when it comes to Market Access
No Access to Consumer Durable Products directly through OEMs
No Access to Financial Services (Like CD Loans) and other facilities
Cost Prohibitive for OEMs/Financial Service companies to set up footprint in these areas
Pragati Stores - Revolutionizing The Bharat Market Landscape!
Pragati Store platform taps into local Kirana Stores and digitally enables them to sell electronics, consumers durable products & financial products to their nearby customers!
- Single window within a kilometer of their households for all the basic requirements such as-
-
- Electronics and Cosumers Durable
- DTH mobile payments & other bill payments
- Micro-credit and Insurance services
- Familiar/trusted vendor selling all products & services
- A lot more products and services to offer to its customers
- Company will deliver to kirana store hence, avoiding the travel time to buy additional products from the city
- Platform-driven zero investment model
- Increase in customer base
- Can cater to whole village via single platform
This Creates A Snowball Effect By:
Providing direct access to customers
Pushing more products and services to the Kirana Store via the catalogue app
Capturing wallet share of the rural population
Enabling greater market penetration
Reducing logistics and warehouse expenses on a unit economic level
Robust Technology Platform
Our PAAS is the core of our operations
Store & Agent Management Module
Loan Origination, Aggregration, Assessment & Decision Module
Multi Lender / OEM / Service Provider Integration APIs
Automated Inventory & Logistics Management Module
Route-Optimization with Geo-Tagging rural
Photographic real-time POD (proof of delivery) upload
Where We are
Our Current Presence & Rollout Plan
We are rapidly expanding from a footpoint & offerings perspective.
Total Stores
