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The Resilient Kirana Store of India

The true essence of a kirana store in India lies in the fact that it is an indispensable unit in the Indian rural retail chain. Particularly in case of Tier 6 villages and beyond, kirana stores form the central hub of the community, functioning as efficient hyper-local setups located close to the consumers who rely heavily on these stores for their daily needs.

12-15 Million Stores in India

Market Share of Food & Grocery Business

Modern Retail

The Value of Kirana Stores

Local access & convenience
Have locally relevant goods
Highly aware of local consumers' needs
Maintain personal relationships with their customers
Can provide credit facilities to regular customers
Free home delivery

The Challenges & Limitations of the Kirana Stores


Increased competition from Online and City Retailers


Inability to drive repeat business


Must travel long distances to procure goods, resulting in higher costs

Limited Infrastructure

Small Stores & Limited Product Inventory

Product Access

Limited access to latest products & services


Working Capital & Optimization Problems


Limited access to Credit & other Financial facilities

Power to the Local Kirana Store

  • A store owner will have an additional source of income, with added benefits of selling more products and services with no inventory risk
  • With Zero Investment Model, store owners can increase their footfall substantially and cater to the needs of an entire village via a single platform
  • With the help of 72 Networks' doorstep delivery facility, a store owner doesn't have to travel to nearby cities for making purchases
  • Through branding & advertising done by the company, the store front will get upgraded
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