The Resilient Kirana Store of India
The true essence of a kirana store in India lies in the fact that it is an indispensable unit in the Indian rural retail chain. Particularly in case of Tier 6 villages and beyond, kirana stores form the central hub of the community, functioning as efficient hyper-local setups located close to the consumers who rely heavily on these stores for their daily needs.
12-15 Million Stores in India
Market Share of Food & Grocery Business
90%
Kirana
Kirana
8%
Modern Retail
Modern Retail
2%
Ecommerce
Ecommerce
The Value of Kirana Stores
Local access & convenience
Have locally relevant goods
Highly aware of local consumers' needs
Maintain personal relationships with their customers
Can provide credit facilities to regular customers
Free home delivery
The Challenges & Limitations of the Kirana Stores
Competition
Increased competition from Online and City Retailers
Loyalty
Inability to drive repeat business
Logistics
Must travel long distances to procure goods, resulting in higher costs
Limited Infrastructure
Small Stores & Limited Product Inventory
Product Access
Limited access to latest products & services
Finance
Working Capital & Optimization Problems
Credit
Limited access to Credit & other Financial facilities
Power to the Local Kirana Store
- A store owner will have an additional source of income, with added benefits of selling more products and services with no inventory risk
- With Zero Investment Model, store owners can increase their footfall substantially and cater to the needs of an entire village via a single platform
- With the help of 72 Networks' doorstep delivery facility, a store owner doesn't have to travel to nearby cities for making purchases
- Through branding & advertising done by the company, the store front will get upgraded